Moving market forces are changing Ticketmaster’s global growth strategy
18 March, 2007 at 1:12 pm Tim Roberts ARTS Australia 6 comments
Some of the forces that Ticketmaster is having to respond to are mentioned in a recent article in Investor’s Business Daily by Doug Tsuruoka Ticketmaster Uses Olympics To Woo China
The article is suitably congratulatory regarding the Olympics ticketing, although many have questioned how big the ‘rebate’ was offered by TM to get the deal signed. Nonetheless, yes it is a major new market opportunity although expressed in a particularly US-centric manner
“You are talking about a country roughly the size of the U.S. and a billion more people,” Ticketmaster SVP Logan said. “It will be a phenomenal national event.“
Such market development in new regions seems to be the most appropriate strategy given the maturing markets that TM faces in its other existing regions. Competition is heating up with more competitors, new online distribution models and the trend to controlling ticketing in-house going direct to the consumer. ”Ticketmaster is dealing with lackluster growth in its existing markets; in the fourth quarter of last year, the number of tickets it sold rose just 4%, while average revenue per ticket rose 7%.” A few previous examples are TM having bought Biletix in Turkey, Tick Tack Ticket in Spain, BilletNet in Sweden and Red Tickets in New Zealand. Oh and also Finland, Germany - but we won’t go near mentioning the purchase and demise of VenueMaster software originally developed by Synchro Systems !
Warning Will Robinson
Like many, Ticketmaster can see the huge potential in doing business in a new market the size of China. However, China’s digital economy (and other sectors for that matter) is seen as a formidable challenge for ‘gweilo’ foreigners.
“It’s very, very difficult to get a hold in China,” News Corp.’s chairman, RupertMurdoch told a media conference in New York last month.
“Google can’t get through, and eBay has folded its tent” in China, said Murdoch. It appears that Murdoch believes that the uneven and changing playing field is an insurmountable problem.
“There’s a new (Chinese) minister . . . there’s a (business policy) crackdown and everything stops,” he said. READ MORE>>
Entry filed under: News, Ticketmaster. Tags: .
1.
timroberts | 22 March, 2007 at 6:50 pm
The acquisitions continue to move beyond the simple ticket agent model.
19 March 2007
Ticketmaster to buy Nashville marketer behind music stars’ Web sites
Echomusic represents Kelly Clarkson, Rascal Flatts and Keith Urban
2.
timroberts | 24 March, 2007 at 6:46 pm
21 March 2007
Nederlander New Century Introduces Strategic Investors and Announces Future Plans for the Broadway China Network
“… Nederlander New Century has also signed a strategic equity partnership with Ticketmaster, the world’s leading ticketing company and an operating business of IAC (Nasdaq: IACI). Ticketmaster is an investing partner in Nederlander New Century and will serve as the exclusive authorized ticketing provider throughout China for all Broadway-style theatrical events presented through the Broadway China Network.”
3.
timroberts | 26 April, 2007 at 7:28 pm
March 27, 2007
Ticketmaster ups presence in direct-to-fan arena
By Ray Waddell, Billboard.com
NASHVILLE – Ticketmaster’s purchase of a majority stake in echomusic, a Nashville-based Web entertainment marketing company, gives the ticketing giant an important new presence in the critical direct-to-fan space.
4.
timroberts | 17 May, 2007 at 10:13 am
15 May, 2007
IAC buys Front Line stake: WSJ
MarketWatch
SAN FRANCISCO — In a bid to expand its already-considerable influence in the live-music industry, Ticketmaster parent IAC/InterActiveCorp is acquiring a significant stake in one of the biggest artist-representation businesses, Front Line Management, according to a media report Tuesday.
5.
timroberts | 25 May, 2007 at 1:56 pm
24 May 2007
Ticketmaster Buys Stake in China Firm
Forbes.com
IAC/InteractiveCorp, the digital media conglomerate run by Barry Diller, said Thursday its Ticketmaster unit bought a majority stake in Emma Entertainment Holdings HK Ltd., a Chinese ticketing-services firm, marking the company’s third investment in the burgeoning Asian market in the last year.
The company said Emma has established more than 30 exclusive ticketing venue contracts in five major Chinese cities in just three years of operation.
6.
Is Ticketmaster pinning its hopes for survival on international growth? « FULL HOUSES: Turning Data into Audiences | 7 February, 2011 at 9:16 am
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