Archive for May, 2007
Jack Malvern and Tom Lowe
27 April 2007
New European laws, The Unfair Commercial Practices Directive, which come into effect in the UK April 08, ban promotions that are “likely to deceive the average consumer, even if the information is correct”, provided that it is likely to cause him to buy a ticket.
The intent of the legislation is to specifically ban commercial practices that impair a consumer’s ability to make an informed decision. The main target appears to be the common practice of omission and selective quoting. The article includes some priceless examples of that very common practice. I suspect that before long similatr legislation or regulation will be introduced to Australia and New Zealand.
“A survey carried out by The Times last year found that more than a third of theatres displayed highly selective quotes on their hoardings and some had extracted apparently glowing phrases from the middle of damning sentences.“
“Fans of Alyson Hannigan and Luke Perry will be ecstatic – their companions will just have to fake an interest. — Time Out on When Harry Met Sally” READ MORE >>