Sounds like a new toy …
Sorry to sound like a nay sayer, but this seems a little naive, even ‘Field of Dreams’.
The Mayor of London, Boris Johnson’s, director of culture, Munira Mirza, said: “It’s early days but we have this technology with Oyster cards and it would be great to use it.”
To early to even conceive a plan before implementing it?
“We want young people to get every opportunity to experience culture, to understand it, and to know it is for them. We want to encourage everyone to participate. It shouldn’t be that people think the National Gallery is just for middle-class white people.
There is a perception that cultural exhibits and events are too expensive but we want to readdress that. A lot of places are working very hard on reducing admission prices.”
So how does this card change that?