Who really benefits from paperless concert tickets? NOT MILEY!
19 June, 2009 at 8:32 am Tim Roberts ARTS Australia Leave a comment
Recently the question was asked in a previous post Who really benefits from paperless concert tickets?
Yes, it appears that Miley and Ticketmaster have lost out this time.
Miley and paperless tickets have not set America on fire. A reason may be the lack of involvement by the magic kingdom this time, aka Disney. The creators of Hannah Montana persona and brand. Is Miley past it? Alternatively, were too many fans burnt last time and have paper tickets made it too hard?
Last time out on tour Miley aka Hannah sold out with 1,000′s of squealing fans, children and parents clamouring for more. Accusations were made regarding scalping and the compromising effect of this upon loyal fans, let alone access and equity. But it is a commercial event put on in America the land of the free and unfettered capitalism and profiteering 
There is even an unconfirmed report that Miley was scalping her own tickets on ILoveAllAccess.com.
Entry filed under: Case Studies, News, Ticketmaster. Tags: Disney, hannah montana, live nation ticketmaster agency, miley cyrus, scalping, secondary market.
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