Archive for 1 July, 2009

Interview with former Ticketmaster CEO Fred Rosen

This collection of 7 interviews was recorded in 2006 by Stagehandspace.com.

He comes across as a pretty reasonable guy, rather than the Lord of the Dark Side.

However, it does provide some insight in to just how things have changed and the TM model is no longer a necessary evil. In fact, with The Internet and an outlet in every PC (and now mobile devices too) combined with the CRM imperative and the ability to own each customer relationship, it is rapidly becoming a bit of dinosaur.

What people want is the ability to have access,“ … “That’s what this is about, we provide you access.

The trouble is the dinosaur does not know it is time to pass on yet, are we are seeing its death throws in attempted mergers (with Live Nation) and  reliance upon the ‘protection’ of Venue Exclusive Contracts?

Episode 1 –  http://www.youtube.com/watch?v=T_gR9amlRh8

Episode 2 – http://www.youtube.com/watch?v=LzGe076zdEE

Episode 3 – http://www.youtube.com/watch?v=xlXbCuBCtT0

Episode 4 – http://www.youtube.com/watch?v=uTyJT1kuQo8

Episode 5 – http://www.youtube.com/watch?v=7F-ZMTS0LF0

Episode 6 – http://www.youtube.com/watch?v=XZ9mAa2BIYY

Episode 7 – http://www.youtube.com/watch?v=AEO3nVdVbW4

1 July, 2009 at 3:07 pm 1 comment


FULL HOUSES – Turning Data into Audiences

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