Interview with former Ticketmaster CEO Fred Rosen
1 July, 2009 at 3:07 pm Tim Roberts ARTS Australia 1 comment
This collection of 7 interviews was recorded in 2006 by Stagehandspace.com.
He comes across as a pretty reasonable guy, rather than the Lord of the Dark Side.
However, it does provide some insight in to just how things have changed and the TM model is no longer a necessary evil. In fact, with The Internet and an outlet in every PC (and now mobile devices too) combined with the CRM imperative and the ability to own each customer relationship, it is rapidly becoming a bit of dinosaur.
“What people want is the ability to have access,“ … “That’s what this is about, we provide you access.“
The trouble is the dinosaur does not know it is time to pass on yet, are we are seeing its death throws in attempted mergers (with Live Nation) and reliance upon the ‘protection’ of Venue Exclusive Contracts?
Episode 1 – http://www.youtube.com/watch?v=T_gR9amlRh8
Episode 2 – http://www.youtube.com/watch?v=LzGe076zdEE
Episode 3 – http://www.youtube.com/watch?v=xlXbCuBCtT0
Episode 4 – http://www.youtube.com/watch?v=uTyJT1kuQo8
Episode 5 – http://www.youtube.com/watch?v=7F-ZMTS0LF0
Episode 6 – http://www.youtube.com/watch?v=XZ9mAa2BIYY
Episode 7 – http://www.youtube.com/watch?v=AEO3nVdVbW4
Entry filed under: News. Tags: Booking Fees, case study, Fred Rosen, Ticketmaster.
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A Serious Competitor for TicketMaster? « FULL HOUSES: Turning Data into Audiences | 12 October, 2010 at 8:19 am
[...] Fred Rosen as the CEO of a new U.S. subsidiary, Outbox Enterprises LLC. You may remember the seven part interview with Rosen that was featured on FULL HOUSES last [...]