LPA Releases 2008 Ticket Attendance and Revenue Survey
30 July, 2009 at 5:18 pm Tim Roberts ARTS Australia Leave a comment
While valuable information, this survey still does not account for any of regional Australia, stand alone (non-agency) ticketing operations and the increasing number of small online ticketing operators (e.g. Moshtix, HeatSeeker, QJump and so-on).
The issue not addressed in such anonymised data is repeat attendance, so there is no indication of the number of actual people (not attendances) that $1 billion total revenue applies to.
“Live Performance Australia’s Ticket Attendance and Revenue Survey 2008 released today, showed that the live entertainment market is still strong with revenues exceeding $1 billion. The commercial sector, as expected, continues to lead in terms of total revenue. “
“While ticket sales declined overall, they returned to 2005 levels, reflecting that 2006 and 2007 were peak years in the current economic cycle.”
“The largest revenue-generating categories were contemporary music (37 per cent); musical theatre (24 per cent); classical music (10 per cent) and theatre (8 per cent). These four categories accounted for 79 per cent of the total revenue from live performance during 2008.”
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