Archive for September, 2009
Is all publicity good publicity?
The Arts Centre has spent $3 million on Tessitura and it will mean a loss to Ticketmaster of about $7 million a year on transaction fees at the Arts Centre alone.
But “even when Tessitura is fully operational, Ticketmaster will still sell big-volume acts such as Bon Jovi at the Sidney Myer Music Bowl.” Maybe Ticketmaster has got what it wanted all along?
Erik Gensler of Capacity Interactive Inc. moots an interesting idea in his blog.
“If Google were a performing arts organization it would…
…aggregate all critical reviews and share them to help people decide if they want to attend a performance
…survey ticket buyers after each performance and send them to a forum where they could comment on performances they’ve seen
…allow people to vote on future rep
…put all production designs on line for people to examine and comment upon
…have 100% flexible exchange policies
…video and share rehearsals and other behind-the-scenes footage
…promote all other arts organizations
…encourage all management and artistic leadership to blog”