Archive for November, 2009
CTS Eventim will use its Internet portal, www.eventim.de, to provide concert promoters with promotional opportunities aimed at iTunes customers. The tie-up began with Universal pop-rock act Tokio Hotel’s Humanoid, where fans pre-ordering on iTunes received a code to buy tickets before the general sale date.
Hmmm … this adds all sorts of new potential for iTunes Genius, particularly when eventually tied to geolocation. Such an innovation is surely very likely to be of interest to a concert business like LiveNation.
CTS Eventim seems to challenge Ticketmaster (as the much vaunted partner to be of LiveNation) with this integration. The language in the press release (as below) seems to echo this challenge.
“Concert promoters and record labels have been working closely together for many years in joint efforts to boost the popularity of their artists. Our service is tailored precisely to such cooperation“, said Malte Blumenthal, VP new media at CTS Eventim. “We are inviting every promoter and record label to experiment with these new marketing opportunities and to reach out to new target groups.“