Archive for March, 2010
Movie chains are seeking to cash in on the seeming willingness of consumers to pay more for 3-D. 83% of Avatar’s $2.6 Billion gross was due to 3-D screenings!
The Wall Street Journal reported in Higher Prices Make Box-Office Debut the following:
“3-D movies generated 11% of domestic ticket sales in 2009, up from just 2% in 2008.“
But I am not sure if their use of ticket sales means numbers of attendees or the sales volume in $. Any suggestions?
A recent article in the LA Times ‘Avatar’ soon to pass ‘Titanic’ revenue records, but can it come close in attendance? highlights this conundrum.
“… James Cameron’s 3-D blockbuster (Avatar) is now certain to surpass the marks set by his own “Titanic” 11 years ago.“
“Eleven years ago, of course, ticket prices were a lot cheaper — the most recent estimated average ticket price was $7.46, compared with $4.69 in 1998. And most people are seeing “Avatar” in 3-D, where ticket prices are several dollars higher. The result: Far fewer people have seen “Avatar” than “Titanic” so far.“
A price increase of up to 26% in the US for 3-D screenings will definitely assist the next 3-D blockbuster to beat Titanic and Avatar on revenue but probably not on numbers attending!
I find this interesting from the loyalty and retention angles wrt CRM, but I also find this an interesting step toward your phone becoming your identification. Forget the need to carry an ever increasing bundle of loyalty cards. You always have your phone with you. Then how long till your phone becomes your wallet or ‘store of value’?
Read Full Article Online Tesco Clubcard moves onto the iPhone
Phil Callaghan, MD of Caltech, says “MS CRM is a popular choice for not for profit organisations who want to track donor and client interactions. MS CRM will also track the campaigns that are helping the organisation do better, and raising more money.”
This article provides examples from mass media properties like Film, Sport, Popular Music and Sport, but arts marketers can observe, adapt and apply such learnings strategically within the parameters of budget, reach and live performance.
“While movie promotions on FacebookFacebook, top sports moments on YouTubeYouTube, and MySpaceMySpace music pages remain key fixtures, many entertainment companies are also now actively focused on how to apply social strategies to their own sites to deepen relationships with fans and become more relevant. Here are four ways on-site social features are benefiting both fans and the entertainment industry today.“
“When fans connect to a company using a social network identity, they are establishing the basis for a longer-term relationship. The data shared by these connections will allow companies to better segment and serve their fans.“
“Whichever path entertainment companies choose, integrating social technologies on their own sites to deepen relationships with fans is a blockbuster opportunity.“
Read Full Article Online 4 Ways the Entertainment Industry is Getting More Social
Taptu expects the browser-based mobile web market to grow much faster than the app market. Increasing support for HTML 5 and increasing usage of open standard APIs are encouraging the trend to the Mobile Web rather than Apps.
Research authors, Taptu defines “the Mobile Touch Web,” as “Web sites created for mobile touchscreen devices, with finger-friendly layouts and lightweight pages that are fast to load over cellular networks.“
What kinds of sites are more likely to be browser-based for mobile phones?
It is worrying that just 1.8% of mobile sites were entertainment related, compared to 14.4% of apps in the App Store. But, phew!, ticketing is defined as “Shopping & Service”. According to the report, 19% of the mobile sites measured were Shopping & Services sites; compared to 3.6% in the same category in the App Store. Content in the ‘Social’ category also has a higher chance of being a browser-based mobile site, rather than an app (12.9% to 1.7%).
So it appears the given the social nature of entertainment events the arts may be well positioned to concentrate upon the Mobile Touch Web for future mobile delivery of content and services given the dominance of the mobile web in the relevant categories of “Shopping & Service” and “Social”.
It seems that commerce services are taking more advantage of mobile web browsers than gaming and entertainment providers. Taptu says it’s because “many [Commerce] products and services do not really fit into Apple’s iTunes content-oriented billing system.” Meanwhile, gaming and entertainment content is better delivered as an app, says Taptu.
Full Report is available for download (5MB) the state of the mobile touch web: a taptu report – january 2010
Is it symptomatic or pure coincidence that Sean Moriarty, the former CEO of Ticketmaster joined the board of Eventbrite last August?
Read Full Article Facebook to start selling tickets to gigs and other events soon
10 tiers added with dynamic pricing to shift 40% unsold inventory http://ow.ly/1ggdM
The Fans Are Disappointed, but Is That a Crime? Peter J. Henning discusses the “43-count indictment charging four men with using sophisticated computer programs to bypass security measures to buy up blocks of tickets through online vendors like Ticketmaster.”
“The indictment explains that the online ticket companies like Ticketmaster were exclusive distributors for the events, which it describes as “valuable property” because of the good will generated from having access to the event, and that their “reputations in the marketplace depended in part on the public’s perception that they could fairly distribute tickets on a first-come, first-serve basis.”” hmmmm exclusive distribution = good will and reputation BUT exclusive distribution = monopoly!
“If the complaint is that the performers and teams (and Ticketmaster) are not getting a slice of the resale market, that is not an issue of criminal law so much as controlling the secondary market.” – Peter J. Henning
Read Full Article @ NY Times Online The Fans Are Disappointed, but Is That a Crime?
Experian Hitwise Top 20 Ticketing websites – Better if adjusted for national vs state agencies.
Ticketek is allegedly top, but it is only an intermediary not a destination.
A ticket agent is a means to an end i.e. attending an event. The primary demand is the event, the ticket is a derived demand. Just like you don’t just buy an air ticket then decide where you want to go to. http://ow.ly/1dXLl
Social Media is increasingly important and Digital Marketing will reduce costs between 10-20% and offer “… faster testing and campaign refinement, and help avoid the continued waste of funding a failed campaign, while engaging in more-thorough campaign testing prior to launch“.
Importantly “… customer relationship management (CRM) will remain high on the business agenda in 2010 as the single most logical way to differentiate the business,” according to Gartner.
Read Full Article Online Gartner: Key CRM Predictions for 2010