Will the iPhone and App be replaced by the more open Mobile Touch Web?
13 March, 2010 at 10:44 am Tim Roberts ARTS Australia 3 comments
Taptu expects the browser-based mobile web market to grow much faster than the app market. Increasing support for HTML 5 and increasing usage of open standard APIs are encouraging the trend to the Mobile Web rather than Apps.
Research authors, Taptu defines “the Mobile Touch Web,” as “Web sites created for mobile touchscreen devices, with finger-friendly layouts and lightweight pages that are fast to load over cellular networks.“
What kinds of sites are more likely to be browser-based for mobile phones?
It is worrying that just 1.8% of mobile sites were entertainment related, compared to 14.4% of apps in the App Store. But, phew!, ticketing is defined as “Shopping & Service”. According to the report, 19% of the mobile sites measured were Shopping & Services sites; compared to 3.6% in the same category in the App Store. Content in the ‘Social’ category also has a higher chance of being a browser-based mobile site, rather than an app (12.9% to 1.7%).
So it appears the given the social nature of entertainment events the arts may be well positioned to concentrate upon the Mobile Touch Web for future mobile delivery of content and services given the dominance of the mobile web in the relevant categories of “Shopping & Service” and “Social”.
It seems that commerce services are taking more advantage of mobile web browsers than gaming and entertainment providers. Taptu says it’s because “many [Commerce] products and services do not really fit into Apple’s iTunes content-oriented billing system.” Meanwhile, gaming and entertainment content is better delivered as an app, says Taptu.
Full Report is available for download (5MB) the state of the mobile touch web: a taptu report – january 2010
Entry filed under: Mobile Web, Online. Tags: Add new tag, Mobile Web, Online.
1.
Tim Roberts | 21 September, 2010 at 11:25 am
Pew Internet Project : 1 in 4 U.S. Adults Now Use Mobile Apps Thanks to Ron Evans of Group of Minds for spotting this item.
2.
Which way are you leaning – Mobile Web or an App? « FULL HOUSES: Turning Data into Audiences | 13 October, 2010 at 3:11 pm
[...] Read the FULL HOUSES post on this topic back in March – Will the iPhone and App be replaced by the more open Mobile Touch Web? [...]
3.
Will Apple still influence ticketing? « FULL HOUSES: Turning Data into Audiences | 8 October, 2011 at 2:00 pm
[...] the explosion in the adoption of mobile devices and mobile online access, enhancements like this can only be a matter of [...]