How your phone becomes your membership ID
25 March, 2010 at 2:25 pm Tim Roberts ARTS Australia 1 comment
I find this interesting from the loyalty and retention angles wrt CRM, but I also find this an interesting step toward your phone becoming your identification. Forget the need to carry an ever increasing bundle of loyalty cards. You always have your phone with you. Then how long till your phone becomes your wallet or ‘store of value’?
Read Full Article Online Tesco Clubcard moves onto the iPhone
Entry filed under: CRM, Mobile Web, Online. Tags: CRM, Mobile, Mobile Web.

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RIP wallets, long live the phone « FULL HOUSES: Turning Data into Audiences | 8 October, 2010 at 11:45 am
[...] How your phone becomes your membership ID [...]