The marriage of Ticketmaster and Live Nation: Say hello to the $400 ticket?
15 May, 2010 at 1:06 pm Tim Roberts ARTS Australia Leave a comment
Is Broooce showing his discomfort at the merger?
Live Nation Entertainment CEO Michael Rapino in Is This Merger Just The Ticket? “In my business, the cheaper the ticket price the better. I’d love for more consumers to walk into an amphitheater, park, have a beer and eat a hot dog. There’s no advantage to me to have anything but sold-out shows.” – LA Times 12 Feb 2009
However, just over a year later Rapino’s tune has changed in the 1st 1/4 2010 Conference Call: “Our fundamental belief at Ticketmaster/Live Nation is the answer to grow our business is less about trying to make $5 or $6 million in service fees off secondaries and much more important to figure out how to capture that $1 billion in up-sell on the face value of tickets,“
The merged entity, Live Nation Entertainment, now seems less concerned with fees and wants control of the price of tickets.
Entry filed under: Dynamic Pricing, LiveNation, News, Ticketmaster. Tags: Booking Fees, BOSS ACT, Dynamic Pricing, live nation ticketmaster agency, secondary market, Ticketmaster Live Nation.
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