Turn Your Data into Action
9 July, 2010 at 10:10 am Tim Roberts ARTS Australia Leave a comment
An Arts & Business Council of Chicago: Marketing Matters Series on March 30, 2010 presented by Cheryl Slover-Linett and Chloe Chittick Patton.
It covers which data arts and culture organizations should be collecting, how to conduct basic analyses, and how to link data to new strategies and tactics for audience development.
The goals of the session were:
- Learn which data are most important to track
- Get tips on how best to track your data
- Consider specific strategies and tactics you can use to increase the success of your efforts
- Expand the tools in your toolkit
The session was presented with a variety of case studies from the following:
- Maria Gray
Development Director, Chicago Public Art Group - Lara Goetsch
Director of Marketing and Communications,
TimeLine Theatre Company - Anna Fitzloff
Director of Marketing, Harris Theater for Music and Dance in Millennium Park
Presentation Powerpoint available online HERE>>
Entry filed under: audience development, box office, Case Studies, CRM. Tags: Arts Marketing, audience development, case study, CRM.
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