Archive for 13 July, 2010
Google has bought ITA Software, a Cambridge, Massachusetts flight information software company.
“The deal will allow Google to pursue the creation of new flight search tools that will enable users to find better flight information more easily on the Internet.“
“… travel intermediaries should be very concerned as Google moves towards becoming central to consumers’ travel purchasing behaviour”.
There seems to be little to stop the march of Google and its far reaching effects on various industries: “It is only a little over seven months ago since Google made a similar move with property intermediaries,”
Ticket agents like Ticketmaster may not be in trouble with a new major competitor as rumoured this week with G-Ticket. ”Google might also want to avoid getting into the business of selling tickets given the company’s struggling track record as a merchant”.
However, such moves in other industries suggest that Google will continue to create new ways for people to more easily find better information online. That can’t be a bad thing for entertainment marketing and audience development in general?