Restrictions of Paperless Tickets Policed
The State of New York has set an interesting precedent enacting a law that requires artists, promoters, sports teams and venues to purchase traditional paper tickets if the seller does “not allow consumers to transfer their tickets independent of the operator.”
Transferability is the issue here and the right of consumers to pass on the right to attend an event if they so choose and to whomever they choose.
It is interesting that the technological innovation of paperless ticketing has been hijacked by Live Nation Entertainment as a means to block the secondary market. I am not commenting on the validity of the secondary market and the potential downsides of scalping and touting. However, it is a good start that the rights of consumers are being protected here, the right of transferability.
In addition, strategic limitations upon the increasing market power of Live Nation Entertainment can not be a bad thing. Great concern has been expressed over the dominance of the vertical integration of the Ticketmaster ticket agency and the Live Nation venue and artist management business. While the merger has been approved, it makes no sense to also allow Ticketmaster monopolise the control, of inventory down to the individual consumer level.
Lets hope that the issue of the secondary market is not used by Ticketmaster and Live Nation to justify a reduction in the rights of consumers.
Entry filed under: CRM, LiveNation, Mobile Web, Paperless, Ticketmaster. Tags: BOSS ACT, competition, CRM, Customer Service, live nation ticketmaster agency, Mobile, Mobile Web, Online, scalping, secondary market, Ticketmaster, Ticketmaster Live Nation.