Archive for 25 August, 2010
Ticketmaster: Transparency or Attribution?
CEO of Ticketmaster Nathan Hubbard has launched a blog called Ticketology which appears to be part of the parent company Live Nation Entertainment’s efforts at greater transparency.
“We get it — you don’t like service fees. You don’t like them mostly because you don’t understand what the heck they are for.“
The mooted transparency appears to be more a case of attribution, however. Prices are not going down, fees are not being reduced and other than specifying some fees a little earlier in the sales process – the final price paid per ticket is still inflated by a diversity of fees and charges.
“Most of the parties in the live event value chain participate in these service fees either directly or indirectly — promoters, venues, teams, artists and, yes, ticketing companies.“
The promised “all-in-pricing” heralded by Live Nation Entertainment chief Irving Azoff still seems beyond his reach and the current sales process used by Ticketmaster gets in the way of that as suggested by Azoff on Twitter.
READ FULL ARTICLE Ticketmaster’s new blog: ‘We get it — you don’t like service fees’
25 August, 2010 at 10:10 am Tim Roberts ARTS Australia 2 comments
