Archive for 27 August, 2010
Soon after the announcement of the potential of iPhones as tickets comes the announcement from Visa that it is rolling out its variation on admission control. We are heading toward systems one way or another that validate an admission by a unique identifier attached to the source transaction, as opposed to an anonymous paper ticket. The next big step will be the widespread adoption of scanners at the point of entry at venues. Stay tuned for innovation and commodity pricing to accelerate adoption there.
“Visa has already implemented multi-application prepaid cards around the world that enable card use for personal identification, building access, health care and government benefits, medical and school discounts, and money transfer.“
Of relevance here is that the multi-application prepaid cards can be used for admission to ticketed events.
“Visa is launching the card in conjunction with this month’s 2010 Youth Olympic Games held in Singapore. The cards were used for admission to the event’s Aug. 14 opening ceremony, and will also be used for entry to Thursday’s closing ceremonies.“
An important aspect is that the Visa prepaid cards allow funds from different sources (ie different agents, promoters, venues and events are possible) to be used on the same card.
It looks like Visa is looking to innovation to support its business as it finds the marketplace changing rapidly. “Visa says 70 percent of the transactions it handles are now made with debit or prepaid cards.“
READ FULL ARTICLE ONLINE New Visa card can be used for transit, ticketing