When Will Ticketmaster Catch Up With Social Media?
27 August, 2010 at 1:47 pm Tim Roberts ARTS Australia Leave a comment
A pretty damning article in the SF Appeal that details recent blunders of Ticketmaster and Live Nation in the Social Media space.
“Monday morning and throughout the day, fans of the band The Swell Season received emails from Live Nation asking them “How Was The Show?” as part of a rating system. The problem with those emails, of course, is that those same fans witnessed a suicide at the very show they were being asked to rate by Live Nation.“
“With examples like these, Live Nation and Ticketmaster aren’t doing much to avoid remaining an example of a business who doesn’t do it “right.” It takes more than a blog, Facebook page, and a newly tweeting CEO — without social media grace, strategy, or a staff who demonstrates enough passion for the concert industry to work on weekends when an emergency arises, Live Nation and Ticketmaster add to the myth of industry conspiracy which is nothing more than the old music business attempting to ape a revolution happening today – right here in San Francisco.“
READ THE FULL ARTICLE ONLINE Ticketmaster Just Can’t Get Social Media Right
Entry filed under: LiveNation, Online, Social Media, Ticketmaster. Tags: live nation ticketmaster agency, Online, Social Media, ticketmaster azoff, Ticketmaster Live Nation.
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