Archive for 31 August, 2010

How Do You Measure a Hit?

Is a hit a show that is sold out and you can’t get a ticket for?

But how long does it need to be sold out?

Alternatively, is a show a hit if it  makes its investment back? Or is that just a hit with investors?

Interesting comments from readers that explore the differences between “financial success”, “commercial success” and “artistic success”.

READ FULL ARTICLE ONLINE How Do You Measure a Hit?

31 August, 2010 at 9:50 am Leave a comment


FULL HOUSES – Turning Data into Audiences

Exploring the CRM and audience development potential of ticketing and the customer database.

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