Archive for 17 September, 2010
More than 1/2 online ticketing websites may breach consumer laws
More than half of online ticketing websites scrutinised in a sweep coordinated by the European Commission appeared to breach consumer laws. Common issues included: “missing, incomplete and misleading information about prices charged“, and “the imposition of unfair terms and conditions“.
“Regulators from the 27 European Union countries, Norway and Iceland investigated 414 sites, and 247 rang alarm-bells … These will now be probed further by enforcement authorities to verify whether they broke any laws.“
READ FULL ARTICLE ONLINE Ticket websites breaking EU laws>>
17 September, 2010 at 12:18 pm Tim Roberts ARTS Australia 1 comment
Proof: How social media sold a theatre ticket on Facebook
A great blog article about monitoring social media and quantifying RoI from San Francisco colleague Ron (Big Game Hunter) Evans of GroupOfMinds.
Ron explores a case of virtual Word of Mouth first hand and then discusses the difficulties of identifying the sources and results of the diversity of conversations Social media may inspire. Ron then suggests some good ways to track the results of social media out in the wild.
“Not only is the conversation itself good, as it leads us to discover more about ourselves and the work, but those conversations can lead to real results at the box office.“
READ FULL ARTICLE ON GROUPOFMINDS Proof: How social media sold a theatre ticket on Facebook>>
17 September, 2010 at 2:10 am Tim Roberts ARTS Australia 1 comment
