Proof: How social media sold a theatre ticket on Facebook
17 September, 2010 at 2:10 am Tim Roberts ARTS Australia 1 comment
A great blog article about monitoring social media and quantifying RoI from San Francisco colleague Ron (Big Game Hunter) Evans of GroupOfMinds.
Ron explores a case of virtual Word of Mouth first hand and then discusses the difficulties of identifying the sources and results of the diversity of conversations Social media may inspire. Ron then suggests some good ways to track the results of social media out in the wild.
“Not only is the conversation itself good, as it leads us to discover more about ourselves and the work, but those conversations can lead to real results at the box office.“
READ FULL ARTICLE ON GROUPOFMINDS Proof: How social media sold a theatre ticket on Facebook>>
Entry filed under: audience development, box office, Case Studies, Online, Social Media, Web 2.0. Tags: Arts Marketing, audience development, Online, Social Media, Web 2.0.
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Does Facebook really does fuel ticket sales? « FULL HOUSES: Turning Data into Audiences | 28 February, 2011 at 9:35 am
[...] On the subject of proof of Facebook and other Social Media to impact ticket sales refer to an earlier FULLHOUSES post Proof: How social media sold a theatre ticket on Facebook [...]