This is your mobile ticket
24 September, 2010 at 5:28 pm Tim Roberts ARTS Australia 1 comment
We have heard of a fair few different mobile ticket options now using different methodologies from 2D to 3D and so-on.
What I find really interesting is how many are coming into the market and the best bit of all is that they are all adding their own unique features. From that will spring all sorts of unique innovation!
By way of example, I was intrigued by some fatures that San Francisco start-up MogoTix offers:
“The system can let multiple organizers see who’s checked in, broadcast the names of guests as they arrive and send out alerts to guests a few hours before the event.“
These sort of things may not appeal to everyone, but I love the fresh thinking and the application of the technology in new ways.
In actual fact, announcing guests “on arrival at the Ball” may have been around for centuries, but who is to say that in a social media world with its ever connected constituents that this may be as relevant today to Lady Gaga’s Little Monsters as to … the court in other fairytales like Cinderella?
Sending out alerts to guests a few hours before the event, why stop there? Send them out warnings about car park capacity, or a special offer at the in-house bar or restaurant or a special deal after the show and so-on. I know that some organisations have requested functionality to warn subscribers so they don’t forget that they have seats for a show the following week. Maybe the secret of good service is timely, relevant communication, whatever the medium.
Entry filed under: audience development, CRM, Mobile Web, Online, Paperless, Social Media, Web 2.0. Tags: audience development, CRM, Mobile, Mobile Web, Online, Social Media, Web 2.0.
1.
Tim Roberts | 27 September, 2010 at 8:06 pm
New Mobile Ticketing Service Issues QR Code Tickets via SMS
“Event organizers can expect to pay 2.5% of the ticket price plus $0.99 per ticket, which means a $30 ticket price will come with a $1.74 per ticket fee.”