Archive for October, 2010
What is a tweet worth in ticket sales? 43c?
A colleague Steven Roth pointed out this research Social Commerce: A First Look at the Numbers:
“one share on Facebook equals $2.52, a share on Twitter equals $0.43, a share on LinkedIn equals $0.90, and a share through our ”email friends” application equals $2.34. On an aggregate level across Facebook, Twitter and LinkedIn, and our email share tool, each share equals $1.78 in ticket sales.“
Eventbrite has taken a similar approach as mentioned in a previous FULL HOUSES post Building “Real World” Relationships Online and offers an integration with Sales Force CRM software. The Eventbrite Connector makes easy work of the API and allows the export of ticket purchasers to Sales Force to build a prospect database. The issue that is not clear is whether full purchase history is taken across to Sales Force and if the API is two- way. But it is FREE and it is a good start and I suggest that we will see more of this sort of integration with existing standards and less reinventing of the wheel.
18 October, 2010 at 9:29 am Tim Roberts ARTS Australia Leave a comment
Personal Data & Theft
Thanks again Ricky
15 October, 2010 at 3:26 pm Tim Roberts ARTS Australia Leave a comment
Privacy and (Ab)using Customer Data
Another spotted by Ricky Bryan at Canberra Theatre Centre.
15 October, 2010 at 10:10 am Tim Roberts ARTS Australia Leave a comment
Is Customer Data An Asset You Can Sell?
From colleagues in New Zealand.
14 October, 2010 at 10:26 am Tim Roberts ARTS Australia Leave a comment
Which way are you leaning – Mobile Web or an App?
Technology in the Arts has an interesting post as part of the Arts Marketing Blog Salon hosted by Americans for the Arts on the topic of whether arts organisations should be developing mobile websites or mobile applications to take advantage of the explosive growth in mobile device use for Internet access.
There are two posts referrred to:
- Technology in the Arts on Facebook – Going Mobile – Websites vs Apps
- ARTSBlog - Going Mobile: Website vs. App
Dave Dombrowsky offers some valid points to consider:
- User base: Mobile phone penetration is approaching 100%, BUT 62% of mobiles can not download mobile apps.
- Connectivity: Mobile websites require a live Internet connection, many mobile apps do not.
- Platforms: Mobile websites are accessible from all types of mobile devices, Mobile apps are device specific.
- Price: Mobile websites are cheaper to build than mobile apps.
- Expectations: It all depends on what do your patrons want from a mobile experience?
I would suggest adding another consideration:
Does your organisation wish to facilitate customer transactions i.e. sell tickets etc.?
It appears that the Mobile Web fits the bill for commerce sites better as it is always online and ubiquitous and supports open payment methods.
According to the Taptu report ‘The State of the Mobile Touch Web’, “19% of the mobile sites measured were Shopping & Services sites; compared to 3.6% in the same category in the App Store.“
Read the FULL HOUSES post on this topic back in March – Will the iPhone and App be replaced by the more open Mobile Touch Web?
13 October, 2010 at 3:11 pm Tim Roberts ARTS Australia Leave a comment
A Serious Competitor for TicketMaster?
Outbox Technology Inc. plans to announce, former Ticketmaster Chief Executive (1982-98), Fred Rosen as the CEO of a new U.S. subsidiary, Outbox Enterprises LLC. You may remember the seven part interview with Rosen that was featured on FULL HOUSES last year.
The new company is a partnership among the Canadian company, Mr. Rosen and Cirque du Soleil Inc., for which Outbox has provided the ticketing technology for several years.
“Instead of listing and selling tickets for thousands of events on a single, centralized website, the new company plans to offer a so-called white-label service that will enable clients such as concert venues, festivals and sports teams to sell tickets to consumers directly from their own websites.“
“The middle-man model is dead, … You have to evolve.” says Rosen
Whilst it is great to see another option that is allowing producers to deal directly with their customers and via a pretty sexy interface as well, the challenge is still to get past the barrier of venue exclusive ticketing contracts. It was easier for Cirque du Soleil to get past that handicap as they controlled the venue, in many instances their own tent.
READ FULL ARTICLE ONLINE Ticketmaster Ex-CEO to Lead a New Rival>>
12 October, 2010 at 8:15 am Tim Roberts ARTS Australia 3 comments
RIP wallets, long live the mobile
“the days of the plastic credit card are numbered” – Dr Hugh Bradlow, Chief Technology Officer, Telstra.
At an Australian Information Industry Association (AIIA) panel he has suggested that the “mobile phone is rapidly turning into our wallet and our keys with technology like near-field communication,“
RIP wallets, long live the phone
This appears in keeping with trends we have been noticing and commenting on as below:
- How your phone becomes your membership ID
- Apple Adds to Future Ticketing Potential of the iPhone
- Mobile Internet is Ramping Up Much Faster than Desktop Internet Did!
It just seems to be a matter of when …
8 October, 2010 at 11:45 am Tim Roberts ARTS Australia 1 comment
Building “Real World” Relationships Online
Convio fundraising software has also gone down the path of using Sales Force to add on CRM functionality to their existing offering with the new module Common Ground™.
Like Patron Technology with their new offering Patron Manager, Convio has partnered with Sales Force using its non-profit template, rather than “actually building something from scratch.“
Building “Real World” Relationships Online
5 October, 2010 at 1:30 pm Tim Roberts ARTS Australia 1 comment
