A Serious Competitor for TicketMaster?
Outbox Technology Inc. plans to announce, former Ticketmaster Chief Executive (1982-98), Fred Rosen as the CEO of a new U.S. subsidiary, Outbox Enterprises LLC. You may remember the seven part interview with Rosen that was featured on FULL HOUSES last year.
The new company is a partnership among the Canadian company, Mr. Rosen and Cirque du Soleil Inc., for which Outbox has provided the ticketing technology for several years.
“Instead of listing and selling tickets for thousands of events on a single, centralized website, the new company plans to offer a so-called white-label service that will enable clients such as concert venues, festivals and sports teams to sell tickets to consumers directly from their own websites.“
“The middle-man model is dead, … You have to evolve.” says Rosen
Whilst it is great to see another option that is allowing producers to deal directly with their customers and via a pretty sexy interface as well, the challenge is still to get past the barrier of venue exclusive ticketing contracts. It was easier for Cirque du Soleil to get past that handicap as they controlled the venue, in many instances their own tent.
READ FULL ARTICLE ONLINE Ticketmaster Ex-CEO to Lead a New Rival>>