Archive for 13 October, 2010
Technology in the Arts has an interesting post as part of the Arts Marketing Blog Salon hosted by Americans for the Arts on the topic of whether arts organisations should be developing mobile websites or mobile applications to take advantage of the explosive growth in mobile device use for Internet access.
There are two posts referrred to:
- Technology in the Arts on Facebook – Going Mobile – Websites vs Apps
- ARTSBlog - Going Mobile: Website vs. App
Dave Dombrowsky offers some valid points to consider:
- User base: Mobile phone penetration is approaching 100%, BUT 62% of mobiles can not download mobile apps.
- Connectivity: Mobile websites require a live Internet connection, many mobile apps do not.
- Platforms: Mobile websites are accessible from all types of mobile devices, Mobile apps are device specific.
- Price: Mobile websites are cheaper to build than mobile apps.
- Expectations: It all depends on what do your patrons want from a mobile experience?
I would suggest adding another consideration:
Does your organisation wish to facilitate customer transactions i.e. sell tickets etc.?
It appears that the Mobile Web fits the bill for commerce sites better as it is always online and ubiquitous and supports open payment methods.
According to the Taptu report ‘The State of the Mobile Touch Web’, “19% of the mobile sites measured were Shopping & Services sites; compared to 3.6% in the same category in the App Store.“
Read the FULL HOUSES post on this topic back in March – Will the iPhone and App be replaced by the more open Mobile Touch Web?