Role of agencies diminishes as online matures?
Yeah alright, the article below is about travel.
Role of travel agencies diminishes as online travel matures
However, it does raise some interesting points that are relevant considerations for entertainment ticketing online.
“…travel agents may well have to find other innovative ways to be of some value to travellers. However, in a country where a culture of full service prevails, the role of agencies is not expected to dissipate any time soon.“ The same can not be said of ticket agency outlets with the rapid adoption of online ticketing for entertainment and sport, even with the cheeky charges for to serve yourself and even print the ticket yourself.
“Online bookings can yield up to seven per cent savings and are alluring to price sensitive customers.” It is a shame the same does not apply for entertainment and sport bookings online. Afterall it is ‘self service’.
It is an interesting prespective that online booking reduces costs for merchant and consumer and facilitates”… dynamic pricing, a practice for which the airline industry is notorious … allows consumers to balance their own ticket features and pricing.“