A vision of the future? But where are the crowds?

16 November, 2010 at 11:03 am Leave a comment

Click to see full size viewThis press release pushes a pretty sexy new toy, however only for the venues that can afford it currently. But we do know affordability improves with accessibility.

Ticketmaster and Iomedia Deliver Interactive Ticketing Technology

Some other competitors already offer seat views by way of photos for sections of seats, but this seems to be the next step.

Check out the demonstration video

I was entertained by some of the cited features:

Select your seat interactively by criteria such as:

  • chanting or singing
  • consumption (alcohol I presume)
  • soccer knowledge etc.

You can check out the view from your seat using a variety of criteria:

  • daytime vs nighttime
  • shade by time of day

You can even compare the view from two different seats.

It started to get a little spooky when it started showing some of the product placement opportunities for advertisers … oops sponsors.

The only thing missing was the audience. Lots of views of empty seats. It is a shame it does not give an option for view with crowd and view without. But then I guess it would need settings for half full vs half empty and with or without really tall person sitting in front ;-)

Entry filed under: Press Releases, Ticketmaster. Tags: , .

Sustainable Growth needs Customer Focus = People and Leadership How to offer $10 tickets with no booking fees?

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