Mobile Apps – How do you butter your bread on both sides?
Live Nation (owner of Ticketmaster) has just announced that it has launched an iPhone app for the Apple OS. Ticketmaster parent Live Nation drives ticket sales via mobile commerce platform
Live Nation has previouslyl become involved with Apple in providing concert listings for iTunes 10.
But back in 2009, Ticketmaster launched Ticketmaster for Blackberry (albeit described as “a glorified browser shortcut/plugin“) and has since stated that Blackberry is the “Official Smartphone of Ticketmaster“. Although the page on the Ticketmaster site does confuse the issue with the tag line “love seeing it live”
Is this an example of how a monopoly vertically integrated company just tries to ensure that it is all things to all people?