The Risk of Getting Tickets for the London Olympics

10 January, 2011 at 11:11 am Leave a comment

An interesting contradiction reported in How to get an Olympic seat.

THE ADVICE: Apply for lots of tickets, but beware if you get them – you will have to pay for all of them.

The official advice is that to maximise your chances of getting tickets, you will need to apply for lots of things. But be warned: if you get everything you apply for, you are committed to buying all those tickets

Won’t that just encourage a secondary market for scalpers?

It will be illegal to sell tickets for a profit, unless you are an authorised partner, … So if you put tickets up on, say, eBay, you will be committing an offence. However, London 2012 is developing an online exchange through which people can resell them.

I hope the online exchange is up and running and road tested well in advance of tickets going on sale.

Entry filed under: Case Studies, News, Online, scalping. Tags: , , , .

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