We believe that we own the tickets we buy, but do we?

1 March, 2011 at 1:06 pm 1 comment

I have been watching this movement with interest since the start of the year.

The Fan Freedom Project rails against the “new restrictive paperless ticketing technologies under the guise of innovation and convenience.

It is the terms and conditions that are now being applied to paperless tickets that the Fan Freedom Project sees as restrictive:

Two types of paperless ticketing, both of which have negative implications for fans of live events:

  1. Restricted transfer (closed-loop system administered by the ticket agent)
  2. Prohibition of ticket transfer (ticket tied to one credit card or ID)

While I applaud the sentiment and the call to action for change, I am not so sure about the statement – “We the fans believe we own the tickets we buy.” My understanding is that a ticket is just a licence to attend an event at a specific location, date and time (and maybe seating location). Does the consumer really own it and own what? Any opinions?

Take a look at the infographic for a quick summary of the issues.

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Entry filed under: box office, Customer Service, News, Paperless, scalping, Ticketmaster. Tags: , , , .

Does Facebook & Social Media really fuel ticket sales? The beauty of data visualization – David McCandless “… let the dataset change your mindset” Hans Rosling

1 Comment Add your own

  • 1. Tim Roberts  |  3 March, 2011 at 12:48 pm

    I have since asked some colleagues what they thought about the consumer ‘owning’ their tickets:

    … a ticket is a licence, not a tradable commodity. If it is subject to terms and conditions that it cannot be on-sold – then the consumer has no right to do so.

    Similarly, another suggested:

    Legally a ticket is nothing more than a very short term lease of a very small piece of property. Under that definition it shouldn’t be transferrable. Most paper tickets are sold under non-transferrable terms it’s just to date it has been impractical to enforce.

    Reply

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