PayPal seems to be getting serious about ticket sales, amongst other retail possibilities?
30 March, 2011 at 10:22 am Tim Roberts ARTS Australia Leave a comment
I received an email today from PayPal that was interesting and I thought it worth sharing with you.
PayPal is madly developing partnerships left right and centre.
They are trying to steer consumers to buy tickets on their mobile, but importantly using PayPal as a payment method as opposed to using credit card companies to facilitate the transaction.
Given the demographic, not surprisingly, cinema and concerts are the first targets, followed by flowers? 
Read about it online here>> PayPal Mobile Email
It appears they are attempting to position PayPal as different to credit cards as a method of purchase:
“PayPal offers a series of unique security features that ensure your personal and financial details are protected when you shop online, or on your mobile.
- Your financial details are not shared with online stores and sellers
- State of the art anti-fraud tools help prevent fraud before it occurs
- You could be reimbursed in full for any losses from unauthorised transactions <hmmm COULD BE>
- There is protection for eligible purchases in the case they don’t arrive
- The transaction process is completely encrypted to prevent hacking
- There’s no need to key in 16 digit credit cards numbers, simply use your login and password for faster check-out
- No information related to your PayPal account is ever stored on your mobile device, so even if you lose your phone, your credentials won’t be on there.“
Entry filed under: Mobile Web, Online, Paperless. Tags: Agency, case study, Mobile Web, Online.
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