Archive for 5 April, 2011
Foursquare has allowed consumers a means for “sharing their activities and loyalty with their social network ” and a means for venues to allegedly attract new customers and reward the loyalty of existing customers.
It is adding more levels of potential engagement, rather than just a Mayor - “Previously, the most frequent patrons at some locations were named “Mayor” and were rewarded with special treatment by many businesses.”
The article also discusses the possibilities of “a new form of search optimization; B2C merchants will want to be sure their businesses show up at the top of Foursquare search results.“
“As we started to tinker with our recommendations algorithms, we started to see “expertise” starting to emerge from the data – we’re seeing friends that have been to every karaoke place within 10 miles or tried every burger in Los Angeles. … letting you seek guidance from your friends on the categories and places they explore most.“
It will be interesting to see where this development leads.