Archive for 8 April, 2011

Forget new young audiences, we may be better off with the current oldies?

The Economist addresses the realities of changing media consumption in Peggy Sue got old.

Maybe the arts should take a cue from the media industry and focus on where it may have the most likely success now and into the future?

media consumers are ageing even more quickly than the overall population. Rather than trying to reverse this trend by attracting younger people, many companies are attempting to profit from the greying of media.

If broadcast television is growing old gracefully (helped by Botox injections), newspapers are racing towards senescence.

8 April, 2011 at 3:55 pm Leave a comment


FULL HOUSES – Turning Data into Audiences

Exploring the CRM and audience development potential of ticketing and the customer database.

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