Emerging practice shared with you from Chicago

13 May, 2011 at 11:54 am Leave a comment

I recently attended the annual CultureLab meeting in Chicago and as part of the meeting of cultural consultants, funders and practitioners. The second day consisted of a variety of international best practice case studies ranging from Steppenwolf Theatre in Chicago to Malmö Opera in Sweden.

The presentations are available online at the CultureLab Emerging Practice Seminar

CultureLab’s Emerging Practice Seminar is a concerted effort to bring forward promising new practices in the cultural sector and transmit them to the field.

Each year, two practice areas are selected that represent important developments for the arts field. The 2011 seminar focused on:

  • Uses of technology in audience engagement
  • Revenue management and dynamic pricing

The discussion of each topic featured several case studies drawn from arts organizations from USA to Sweden, and Australia and New Zealand in between.

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Entry filed under: Arts Marketing, audience development, Case Studies, CRM, Dynamic Pricing, Online, Price, Revenue Management, Social Media, Web 2.0. Tags: , , , , , , , , , .

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