The Tangled Web that Social Media Weaves
16 June, 2011 at 2:07 pm Tim Roberts ARTS Australia Leave a comment
Theatre Bay Area commissioned Devon Smith of 24 Useable Hours (now Threespot in Washington, DC) to conduct a Social Media Audit of the arts and cultural sector.
The results have just been published and provide a valuable insight into a rapidly evolving area that seems to be characterised by enthusiastic adopters and sceptical recalcitrants, and little in between.
The study looks at 207 cultural organisations using over 20 networking platforms. I am not sure how internationally representative the sample is, but it does include a sprinkling of non-US organisations.
Two interesting top line findings are:
- The average arts organisation is active on 3 social networks (Facebook, Twitter, YouTube) and uploads 66 new pieces of content each month.
- Facebook Pages that are updated multiple times per day, use a customized URL and feature a custom Welcome tab have more fans, who interact with the page more often, than those who do not.
The full report is available online here: “The Tangled Web: Social Media in the Arts”
It is well worth a read.
Entry filed under: Arts Marketing, audience development, Mobile Web, Online, Social Media, Web 2.0. Tags: Arts Marketing, audience development, Mobile Web, Online, Social Media, Web 2.0.
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