If we’re going to f$#@ subscribers, we should tell them we love them first …

7 July, 2011 at 5:04 pm Leave a comment

Thomas Cott brought this to my attention an Interview with Michael Ritchie Artistic Director of the Centre Theatre Group in LA by Theresa Rebeck on HowlRound.

He shares his perspective as a producer to a variety of marketing issues such as subscriptions, memberships, pricing and discounting. The  programming focus  makes for interesting (if not colourful) reading:

… fuck subscribers. I’m so tired of subscribers. They drive me nuts; they’re strangling me; I hate them. I don’t care how good they are; I don’t care how much money they bring in. Fuck subscribers! And someone there at the table said well if we’re going to fuck them we should tell them we love them first, and we should figure out a way that we can fuck them but they stay anyway. How could we have it all?

Entry filed under: Arts Marketing, audience development, Price. Tags: , , , , , .

Tools and tips for assessing the impacts of arts programs Relationship Marketing: Old wine in a new bottle?

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