Apps mean that Facebook will have an active role in ticketing in the future?
12 August, 2011 at 10:16 am Tim Roberts ARTS Australia Leave a comment
It looks like we will see Facebook becoming more integrated with event marketing, as the examples below indicate:
Facebook App Suggests Concerts Based on Bands You & Your Friends Like
ConcertCrowd is a Facebook App that presents a dashboard listing all the upcoming shows in your area. You can click on “Your Artists” to see when bands that you’ve “Liked” on Facebook are playing, or “Recommended Artists” to see when your friends’ favourite bands are playing. The app also allows you to add concerts to your calendar, post events to your wall, email them to a friend and buy tickets.
The Lowry selling tickets via Facebook
The Lowry in the UK has taken “a strategic approach to social media presented as part of The Lowry’s overall digital marketing plan. Fans of The Lowry’s Facebook page have also increased by 85% in the last financial year as a result of this strategy.“
“We have worked hard to make sure that social media supports The Lowry in all of its functions, not just commercial ones. We use Twitter and Facebook in different ways to spread information about events, our community programme, insider gossip (“Willem Dafoe is eating soup in the canteen”) and, crucially, as a listening platform. Recently when we saw Facebook take over Google as The Lowry’s top referring site, we asked our developers Web Advertising in Leith to look into ways in which we might make it easier for people to book tickets directly. And they’ve done it! Now, you can book tickets right from our Facebook page for all Lowry events.” – Robert Martin, Digital Marketing Manager, The Lowry
Entry filed under: Online, Social Media. Tags: Online, Social Media, Web 2.0.
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