The Influences of Mobile Commerce on Shopping Behaviour
3 September, 2011 at 3:30 pm Tim Roberts ARTS Australia Leave a comment
Diane Greig Senior Partner @CultureSparks spotted this article: 4 Ways Smartphones Are Changing Consumer Shopping Behavior
“Two-thirds of smartphone or tablet owners have used their devices to make purchases and more than 80% have used them to help in the purchase decision.“
The L.E.K. Consulting Mobile Commerce Survey identified four trends that businesses should monitor:
- Price Harmonization:
- Deeper Customer Relationships:
- Social Media Influence:
- Flash Retailers:
Download the full Report online here>>
Entry filed under: CRM, Customer Service, Mobile Web, Online, Social Media. Tags: CRM, Customer Service, Mobile, Mobile Web, Online, Social Media, Web 2.0.
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