Fractured Atlas release – cloud based precursor to ATHENA

14 September, 2011 at 4:46 pm Leave a comment is a cloud-based event ticketing and relationship management solution for the arts developed by Fractured Atlas. is a hosted version of ATHENA – the open source software platform for the cultural sector that Fracture Atlas has been working on.

Fractured Atlas is a non-profit organisation that serves artists and arts organisations. Its programs and services offer vital support to artists and arts organizstions which it helps to function more effectively as businesses by providing access to funding, healthcare, education, and more. provides cloud-based event ticketing and relationship management for artists and arts organizations. Sell tickets, collect donations, track your patrons, and build your audience using a set of simple online tools. The basic service is free – we cover our costs through a modest $2 per ticket surcharge, which only applies to credit card sales processed via (free events and cash sales are free).

A development to watch with interest.

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So you want a CRM solution for a small business? So simple, but this could be a great use of transaction data to quantify RFM

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