So simple, but this could be a great use of transaction data to quantify RFM
20 September, 2011 at 11:16 am Tim Roberts ARTS Australia Leave a comment
This may well be old news to some, but I just loved the simplicity and the subsequent actionability (is that a word?).
I want a ticketing system that offers such a simple KPI of engagement. Gotta copyright that! BUT, you have to start with data that can identify individual customers and build a history of transactions.
Hmmmm, I gotta try this out. Let me know if you do before I do.
Is Recency the Most Important Factor to Drive Engagement?
Oh, I like his name of the source too, Email Yogi: your guide to multi-channel enlightenment 
Entry filed under: audience development, CRM, Loyalty. Tags: Arts Marketing, audience development, CRM.
Trackback this post | Subscribe to the comments via RSS Feed