A Candid Discussion of the Approach to a Simple Segmentation

12 October, 2011 at 7:28 am 1 comment

Sam Freeman on his blog Dark Laughs discusses his frustrations with the expense of brochures amongst other issues and his enthusiasm for newer approaches:

There is much credit given to the “coffee table” appeal of brochures as something to be revered, perhaps it might be brought out over a dinner with friends while dipping some of that modern marvel french bread into the cheese fondue.;-)

I can not argue with his logic that a simple segmentation may assist his marketing. He approaches that with an analysis of recency and frequency within the parameters of the communication permissions of UK Data Protection.

It is as he says a work in progress with updates to be posted on his blog in the post Small Scale Segmentation.

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Entry filed under: Arts Marketing, audience development, Case Studies. Tags: , , .

Will Apple still influence ticketing? How do you assess loyalty? What is loyal?

1 Comment Add your own

  • 1. Just Another Update  |  29 April, 2012 at 7:57 am

    Hello! Thanks for the link! Hope what I wrote was useful!

    Reply

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