Beyond Bums on Seats: Participatory Arts Practices
1 November, 2011 at 10:18 am Tim Roberts ARTS Australia Leave a comment
On his blog, The Artful Manager, Andrew Taylor has looked at the recent publication released by the James Irvine Foundation Getting In On the Act: How Arts Groups are Creating Opportunities for Active Participation
The research includes a model developed by authors Alan Brown and Jennifer Novak-Leonard (in partnership with Shelly Gilbride) of WolfBrown. Part of a larger five stage model, the three participatory stages are detailed to the right. The participatory stages includes: ‘crowd sourcing’ to ‘co-creation’ to ‘audience-as-artist’ .
The report also includes some instructive case studies sourced from around the world.
As the report suggests, we need to be exploring new ways to connect with an ever evolving audience.
Entry filed under: Arts Marketing, audience development. Tags: Arts Marketing, audience development, case study.
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