FULL HOUSES: Turning Data into Audiences

What do you reckon about the likely impact of these Marketing Trends on CRM in 2012?

2 January, 2012 at 5:47 pm Tim Roberts Leave a comment

Here are some more predictions of marketing trends that will impact CRM in 2012 according to Judith Aquino of CRM.COM in 5 Hot Marketing Trends (not surprisingly, mobile is at the top):

1. Mobile Marketing
2. QR Codes
3. Voice Of Customer (VOC) Monitoring
4. Social Media Marketing
5. Video

Finally, she suggests an additional trend with the ‘news’ that Groupon and Daily Deals sites have fallen to earth and are no longer seen as the ‘answer’. Surely, you would have to suggest that they were only ever good for pissing of existing and loyal customers with unfocussed discounts in the guise of prospecting for new customers – BUT without gaining any personal details with which to build an ongoing relationship with those new prospects?

Entry filed under: audience development, CRM, Loyalty, Online, Price, Social Media, Web 2.0. Tags: audience development, CRM, Discounts, Mobile, Mobile Web, Online, price, Social Media, Web 2.0.