“A Good Decision is Based on Knowledge, Not on Numbers” – Plato 400BC-ish
20 January, 2012 at 12:56 pm Tim Roberts Leave a comment
Ticketmaster has hired “data guru” John Carnahan to head up it’s new Data Science group as the executive vice president of data science and engineering.
Ticketmaster looks inward to mine for gold, hires data science expert (exclusive)
I am sorry, but is it just me? A ticket is a means to an end. There is no demand for a ticket per se, there is a demand to attend an event that a ticket is a licence for and a seat – a location from which to experience the event.
Carnahan says “we don’t know what the value of a seat means to a user,”
“His goal for the Data Science group is to dig through Ticketmaster transaction data to understand the value of a ticket,“
Good luck with that …
Entry filed under: audience development, Data Mining, Price, Revenue Management, Segmentation, Ticketmaster. Tags: Agency, price, Ticketmaster.
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