Social Seating or Sacrificing Serendipity?
KLM started the trend earlier this year and now other airlines are set to follow.
Before you fly you can select from four flight moods:
- “Business network”
- “easy chat”
If you choose either of the first “two sociable options can link their Satisfly profile to their profiles on sites such as Facebook and LinkedIn, so that Satisfly can use information about their hobbies and interests to seat them next to an appropriate co-traveller.“
I thought that one of the comments on the article nailed a larger issue when choosing who will share the row with you … “Which of these four categories of flyers is least likely to be obese?“
The segmentation possibilities are endless when the gate is opened to mine all the data on linked social networking accounts, but it does (as suggested) negate a role for that magical wand of serendipity.