Personal data are more like personal odour—involuntary, embarrassing, and best not shared at all.
Big Data is seeing huge volumes of transaction data (it has been called “the new oil“) stockpiled and mined from sources as diverse as consumer financial transactions to mobile phone usage and locations to toll charges and so-on
But we are also seeing a variety of reactions that seek to liberate or democratise access to the related personal data. The emphasis is that the individual is responsible for, and in control of, their own personal data.
I have mooted this issue previously in the post Will This Be The Start of CMR as Opposed to CRM?
This is an area we need to monitor to be ready if their is a major change, whether legislatively or politically. And as usual, I would suggest that a responsible and responsive (let alone sensitive) attitude is fundamental when it comes to handling personal data.
In typical form, The Economist adds a humorous twist to the tail end of a dry subject:
A report from the World Economic Forum declared that data locked in servers are like “money hidden under a mattress”. The Ecomomist is is less than piquant with its suggestion that “many people still think personal data are more like personal odour—involuntary, embarrassing, and best not shared at all.“