FULL HOUSES: Turning Data into Audiences

THE BOOKS

FULL HOUSE: Turning Data into Audiences

A Ticketing and Marketing Manual for audience development in the arts.

The ticketing & marketing manual for the arts. FULL HOUSE develops a more strategic relationship with customers. Rather than just treating the Box Office as an inconvenient external service. FULL HOUSE puts the customer first and Box Office centre.

“A highly valuable resource for all aspects of marketing, ticket selling, customer relationship marketing, etc. It draws from many resources and puts them all into one place.” - Jerry Yoshitomi, Chief Knowledge Officer, Meaning Matters LLC

The manual FULL HOUSE: Turning Data into Audiences was published in print in Australia in November 2006 followed by the version commissioned for New Zealand by Creative New Zealand, in December 2006.

A Spanish language version of FULL HOUSE has been commissioned by Fundación Autor in Madrid for publication in May 2011.

More information about the manuals and purchase is available online here<<

PDF Sample of Chapters 1 and 2 (including index) available  here<<