Posts filed under ‘CTS Eventim’
The UK Competition Commission (CC) has again concluded that the merger of Ticketmaster and Live Nation in the UK “would not result in a substantial lessening of competition in the market for live music ticket retailing or in any other market in the UK, including live music promotion and live music venues“.
“The CC has also reiterated that, while the merged entity might have the ability to use its position as a ticket retailer, promoter and venue operator to harm its competitors in different parts of the supply chain, either by reducing the supply of its services or by supplying its services on worse terms, it would not have the financial incentive to do so. Specifically, the CC has found that, if the merged entity tried to harm its competitors in these ways, it would suffer significant short-term losses in pursuit of very uncertain long-term gains“.
We will wait to see those leaps of faith justified …
It is very hard to conceive that Ticketmaster’s two decade software is superior to CTS Eventim’s much more recently developed and updated software.
The question is whether LiveNation committed the right amount of skills and resources to implement the CTS Eventim software effectively. It is a common underestimation for long term agency clients.
Read the full article online<<.