Posts filed under ‘Permission’
Big Data is seeing huge volumes of transaction data (it has been called “the new oil“) stockpiled and mined from sources as diverse as consumer financial transactions to mobile phone usage and locations to toll charges and so-on
But we are also seeing a variety of reactions that seek to liberate or democratise access to the related personal data. The emphasis is that the individual is responsible for, and in control of, their own personal data.
I have mooted this issue previously in the post Will This Be The Start of CMR as Opposed to CRM?
This is an area we need to monitor to be ready if their is a major change, whether legislatively or politically. And as usual, I would suggest that a responsible and responsive (let alone sensitive) attitude is fundamental when it comes to handling personal data.
In typical form, The Economist adds a humorous twist to the tail end of a dry subject:
A report from the World Economic Forum declared that data locked in servers are like “money hidden under a mattress”. The Ecomomist is is less than piquant with its suggestion that “many people still think personal data are more like personal odour—involuntary, embarrassing, and best not shared at all.“
Most marketers presume that customers want more “engagement” — interacting as much as possible with them and building relationships. BRW explodes three myths commonly espoused by marketers with research into 7,000 consumers:
MYTH #1: MOST CONSUMERS WANT TO HAVE RELATIONSHIPS WITH YOUR BRAND.
Not everyone wants a relationship with a brand they suggest that, in fact, 77% save that honour for friends and family.
MYTH #2: INTERACTIONS BUILD RELATIONSHIPS.
Nope, shared values build relationships and that is built by clear communication of purpose that smacks of authenticity, not hype.
MYTH #3: THE MORE INTERACTION THE BETTER.
‘Fraid not, there is no demonstrable correlation between interactions and propensity to repurchase.
It makes an interesting wake up call.
katerpiddah blogged on No Nonprofit Spam which has this message for nonprofits “Your mission is noble, and your intentions are honorable. But if you subscribed us to your organization’s bulk email list without our permission, then you are sending us spam“
The blogger relegated ACLU (American Civil Liberties Union) to their Hall of Shame for selling their details to other nonprofits to badger them for donations.
“RT @deborah909: So, have any of you ever traced back your junk mail to the nonprofit that originally sold your address? http://ow.ly/4zRLB #nononprofitspam“